Case study · 02 · Personal brand · Health

Dra. Jullyssa Peraza

A personal brand as professional as her practice, for an occupational physician specialized in breastfeeding support.

ClientDra. Jullyssa Peraza
SectorOccupational health · Lactation
ScopeBrand · Social Media
Year2025
A personal brand as professional as her practice, for an occupational physician specialized in breastfeeding support.
01 · The challenge

A strong practice with an image that didn't reflect it.

Dr. Jullyssa Peraza is an occupational physician specialized in breastfeeding support: a professional, warm, deeply human practice.

But her digital communication didn't convey that same level. Without a consistent visual identity, her platforms looked improvised next to the authority and warmth her work deserved.

"Communication as professional as her practice."
02 · The system

Visual identity and digital presence, in one voice.

We redesigned her identity and manage her platforms so every touchpoint conveys both authority and warmth.

Visual identity

Logo, palette and graphic system: a professional, human image, consistent across every piece.

Platform management

Content and communication on Instagram and LinkedIn, with a consistent visual style and tone.

Positioning

Strengthening her presence as an occupational physician specialized in breastfeeding support.

Consistency

A system that keeps every post recognizable and on-brand.

03 · The result

A consistent presence, professional and warm.

Today her communication looks as professional as her practice.

A coherent identity and aligned platform management give her a presence that conveys both authority and warmth. The project is ongoing alongside GadDev.

THE CONVERSATION

Could your business be the next project?

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